AktionBaum Digital Banners

Created during my time at FRASER, the AktionBaum banner series asks viewers to imagine what forests and natural landscapes could become if we fail to protect them. The stark, damaged environment is intentionally uncomfortable: it turns environmental neglect into a visible future rather than an abstract warning.

Motion controls how that idea is revealed. The landscape earns attention first, the restrained language gives the viewer space to reflect, and the AktionBaum identity resolves the message with purpose. Across skyscrapers, standard units, leaderboards and larger Berliner Zeitung placements, I adapted the timing and hierarchy so the same warning remains clear without cropping or overcrowding the composition.