Let's talk ↗UX/UI / Campaign Microsite
Russia World Cup Microsite
Project overview
A compact promotional journey designed to move supporters from intrigue to entry.
The microsite translates a Russia World Cup promotion into three focused stages: introducing the experience, collecting the user’s entry details and confirming that the submission has been received.
A split-screen visual system balances expressive football imagery with practical information. Strong contrast, restrained form fields and a consistent call-to-action keep the interaction clear while the red and navy campaign language gives the experience energy and recognition.
