DStv Static Billboards

Designed at Ogilvy Johannesburg, these five static billboards promoted DStv and Showmax programming across a range of entertainment and sports properties.

Outdoor audiences do not have time to study an advert. Each layout therefore relies on a direct headline, a dominant viewing device or programme image, and a clear brand signature. The system flexes across portrait, landscape and ultra-wide formats without cropping the work or weakening its hierarchy.