Let's talk ↗Social Media Design
General Social Media Design Work
Project overview
Crafting distinct social content within one connected broadcast ecosystem.
While working at McCann 1886, part of the Nahana Group, our team was tasked with rolling out social media design across a number of channels within the MultiChoice account. The work needed to respond to different sporting codes, entertainment properties, audiences and moments while remaining recognisable, accurate and aligned with each channel's visual language.
These executions demonstrate how a design system can provide consistency without making every post feel identical. Typography, colour, image treatment, hierarchy and branding were adapted to suit the subject matter, while each composition remained clear enough to communicate quickly in a fast-moving social feed.
Craft & process
Detail is where the idea becomes believable.
I have always loved craft and the control Photoshop gives me over composition, retouching, lighting, colour and image integration. My attention is focused on the small decisions: clean cut-outs, convincing shadows, consistent perspective, balanced spacing and the final polish that makes an execution feel intentional.
Today, I also incorporate AI into that process where it adds value: extending or enhancing imagery, exploring possibilities and improving production efficiency. It supports the craft rather than replacing it. The final judgment, visual system and attention to detail still come from the designer.