Let's talk ↗Retail / Point of Sale
Rimmel London POS
Project overview
Taking a beauty campaign from product discovery to the point of decision.
Created during my time at Publicis Machine, this Rimmel London retail system extended the Lasting Finish foundation message across a product hotspot, floor-standing display, promotional coupon and interactive smart-mirror concept.
The work uses Rimmel's red, black and white visual language to connect every format while adapting the hierarchy to its purpose. Product benefits, shade choice and promotional messaging remain easy to navigate, giving the campaign presence without overwhelming the shopper.
