Change Tomorrow

Created during my time at Publicis Machine, the project began with a supplied storyboard and an AI-generated panoramic background provided by my creative director. Together, my creative director and I broke the storyboard into individual frames, then worked with a copywriter to simplify the language and give every message a clear place within the sequence.

I animated the full film, using kinetic typography, scale, reveals and carefully timed transitions to build momentum while keeping the message easy to follow. The narrative moves from the power of perspective, across individuals, families, nations and history, towards possibility: seeing a way through the impossible, doing more with less, learning through failure, connecting Africa and creating meaningful impact.

Because the film works within one continuous visual world, the craft lies in how each frame changes without losing coherence. Type hierarchy, pacing, contrast and movement give every thought its own emphasis, while the recurring cityscape keeps the story connected before resolving in Sanlam Fintech’s final invitation to Change Tomorrow.