Let's talk ↗UX/UI / Digital Publishing
The Solutions Issue
Project overview
Designing an intuitive journey through the solutions shaping modern business.
Created during my time at Publicis Machine, Issue 56 of Nutun's n.gage digital magazine explored how people and organisations can become more effective and efficient in today's business world. I owned the UX/UI and visual design, and I coded the digital experience with technical support from a developer.
The issue brought together content around human thinking, artificial intelligence, connected teams, leadership and global business. Each frame carried multiple visual and interactive elements, so the challenge was to turn a broad, content-rich subject into a coherent system, using consistent components, clear hierarchy, familiar interaction cues and intentional progression to keep readers oriented from start to finish.
UX/UI system
The interface is part of the journey.
A user journey is shaped by every interface decision. Navigation, pacing, buttons, visual hierarchy and feedback must work together so the next action feels natural. When the system is clear, readers can focus on the information instead of working out how the experience operates.
UX/UI work gives me a different way to exercise my design thinking: creativity has to live inside a usable system. It demands both visual craft and restraint, ensuring every expressive element also helps the user move confidently from start to finish.
Concept detail
Meet Isaac: a guide born from the Nutun name.
The brand name sparked the idea of creating an AI assistant called Isaac, a reference to Isaac Newton. That thought brought the small robot character to life as a guide within the magazine.
Isaac was more than decoration. The character gave the technology theme a recognisable personality and helped assist readers throughout the experience, turning navigation into part of the story.