Let's talk ↗Retail / Point of Sale
Power Horse Shelf Wobblers
Project overview
Compact retail assets built to interrupt the shelf and focus attention on the product.
Created during my time at FRASER, these Power Horse shelf wobblers were designed to introduce movement and visibility at the precise moment a shopper is choosing between products.
The circular format, energetic brand colours and direct product imagery make the message legible within a very small space. The craft lies in reducing the communication to the essentials while retaining enough visual impact to break through a crowded shelf.